To learn more about this college editing textbook or to order an educational review copy, please visit McGraw Hill.

Learn more about this document.

Table of Contents

Click on any of the links below, or click the "Next page" at the bottom of the page to take a tour through the entire document.

1. Opening Page
2. Viewing Tips
3. Evolution of Electronic Publishing
   1. Prehistory: The Years Before The Web
   2. 1995: The Year the Web Exploded
   3. Today: Who's on the Web -- and Why
   4. Tomorrow: The Future of Web Publishing
4. Jobs in Web Publishing
   1. Opportunities
   2. Learning HTML
   3. Working in Teams
   4. Keeping Up with Legal and Ethical Challenges
5. Building Killer Web Sites
   1. Audience and Mission:
      More Important Than Ever
   2. Creating Community
   3. The Three Types of Sites
   4. The Element of Surprise
   5. Research
   6. Creating Compelling Hypertexts
   7. The Death of Deadlines
   8. Basic Design Considerations
      • Appropriate Design
      • Reading Patterns and Navigation
      • Loading Time
      • The Browser Battles
      • Key Features:
        FAQs, Site Maps and More
      • Stylebooks
   9. Multimedia/Interactivity:
      How to Turn Your Readers On -- and Off
   10. Graphics and Animation
   11. Sound
   12. Video
   13. Java, Shockwave, CGI -- and Beyond
   14. Plug-ins
   15. Virtual Reality
6. Testing Your Web Site
7. Marketing Your Web Site

Next page Opening page Email the author