Company Information
The
handout Company
research is specific to Cook Library's holdings. Look at Annual
Reports to Shareholders in Lexis/Nexis.
Also, look at Securities
and Exchange Commission (SEC) filings. You can find them in Lexis/Nexis
or in the
EDGAR database at the SEC.
International
Directory of Company Histories
REF HD2721.I5
Essays of over 4,550 public, private, and non-profit companies. Check in
the last volume for the latest information available for your company.
Directory of
Corporate Affiliations
REF HG4057.A219
Known as "Who Owns Whom"; use to identify ownership
status of public and private
companies. Use the SIC index to help find competitors; includes U.S.
public, U.S. private and international companies.
D & B Million
Dollar Directory
REF HF5035.D82
Search by SIC code to find competitors. Lists 160,000 U.S. public and
private companies having over 250 employees or over $25,000,000 sales or
tangible net worth over $500,000.
Standard and
Poor's Register of Corporations
REF HG4057.A44
Major source of revenues and earnings for more than 1,000 companies as
well as insight to overall industry trends and issues.
Competition
Use some of the
sources mentioned above as well as the key business article indexes and resources listed below to research the market for a product or
service and to see what the competition is doing.
ABI/Inform
Excellent business index offering articles from the popular business
press, the academic management literature, and key newspapers.
Business Source Premier
An abstracted index to articles in business and management publications
in such areas
as accounting, banking, finance, marketing, human resources, insurance,
real estate,technology, etc.
Factiva
Business and world news, company information, from Dow Jones and
Reuters
Lexis/Nexis
Academic
The Industry News section is a particularly good starting point for
accessing current
articles on industries. This index covers many sources not covered in
any of our other
databases. Search: Business/Company
Financial Information/Hoovers for information
re competition.
General Resources for
Advertisements
Ad*Access
"Images and database information for over 7,000 advertisements
printed in U.S. and
Canadian newspapers and magazines between 1911 and 1955. Ad*Access
concentrates
on five main subject areas: Radio, Television, Transportation, Beauty
and Hygiene, and World War II." (from site)
AdFlip
(fee based)
Images and information for over 5,000 print advertisements printed
between 1940
to the present covering a broad range of subjects; uneven coverage by
year and subject.
AdCritic
(fee based)
Library of over 1900 broadband commercials to an audience that is
comprised of both
consumer and advertising industry audiences.
American
Memory Historical Collections
The National Digital Library Program is an effort to digitize and
deliver electronically
the distinctive, historical Americana holdings at the Library of
Congress; can search
by keyword "advertisements."
Emergence of
Advertising in America: 1850 - 1920
Presents over 9,000 images, with database information, relating to the
early history
of advertising in the United States.
Guerilla
Marketing Online
You can review market tips and examine case studies.
Print Sources
Encyclopedia of
Major Marketing Campaigns
REF HF5837.E53 2000
Lengthy essays about 500 major marketing and advertising campaigns of
the 20th
century; includes historical context, target market, expected outcome,
competition,
marketing strategy, hurdles, and campaign outcome.
The 100 Greatest
Advertisements
STACKS HF5823 .W42 1959
"Who Wrote Them and What They Did"
American
Attitudes: Who Thinks What About the Issues
That Shape Our Lives
RESERV HN90.P8M58
Tables of statistics covering the public arena, the environment, race
and immigration,
religion, work and money, marriage and family, women's roles, personal
outlook, and sex and morality.
American Cost of
Living Survey
REF HD6983.A67 2002
Compilation of price data for nearly 600 goods and services
in 445 cities.
American Generations
RESERV HC110.C6.M545 2003
Looks at five generations and their health, attitudes, spending
behavior, housing and income.
American marketplace, demographics and spending patterns
RESERV HA214.A6 2001
Demographic information on education, health, income, labor force,
living arrangements, population & spending.
The Baby
Boom: Americans Ages 35-54
RESERV HN60 .R84 2001
Generation X the young adult market
RESERV HC 1110.C6M544 1997
Lifestyle Market
Analyst
RESERV HF5415.33.U6L54 2002
Demographic, geographic, and lifestyle
information arranged by Designated Market Area (DMA), lifestyle, and consumer segment.
The
Millennials: Americans Under Age 25
RESERV HQ796 .M55 2001
Focuses on attitudes and behavior, education, health, income, labor
force, living
arrangements, population, and spending.
Official guide to the generations
RESERV HC110C6.M545
The Sourcebook of Zip Code Demographics
RESERV HA 203 S66 2003
Presents population, housing, age distribution, race, income,
education,
employment, and purchasing potential figures.
Survey of Buying
Power
REF HF5415.S342 2003
A yearly survey published as a special issue of Sales and
Marketing Management that may be used to obtain population and income data for all counties and
metro areas in the U.S.
Marketing research studies are generally very expensive.
Reports can range in price from a few hundred to a few thousand dollars from Kalorama.
The library has paid for access to two statistical sources on your behalf:
Mediamark Reporter. Mediamark Research.
REF CDROM
Simmons Choices 3. Simmons Market Research Bureau.
REF CDROM
Simmons and Mediamark provide a wealth of demographic,
geographic, and psychographic data. Analysis of the data can provide a consumer
profile of
buyer behavior, select media usage, and brand preference. A
handout is located near the workstation that will help you start a search and
interpret your results.
Last Update
1/26/2005
mcr
