MCOM 100 - New Media: Hypertext, Bots and the Future

 


 

SIX – AGENTS

 

“so called” intelligent software

 

mistaking humans for machines

 

What is an agent?

 

McLuhan

 

·         Indirect manipulation

 

·         Personal agents

·         Traveling agents

·         Social agents

o                   “collaborative filtering”

o                   Mass media (stable and top down) vs. cultural feedback loops (volatile and bottom up)

 


CONCLUSION – INFINITY IMAGINED

 

“the street finds new uses for things”

 

Memex revisited

·         editing problems

 

Digital information

·         GUI as a medium

 

Profound changes by digitations

·         not about the “bells and whistles” of technology, rather in the generic expectations of the interface itself

 

Spatial depth vs. psychological depth

·         spatial (geographic) immersion does not = psychological (subjective) immersion

 

Society vs. the individual

·         community through text and flattened interfaces rather than elaborate GUIs

 

Mainstream vs. the avant-garde

·         subculture as inspiration

 

One interface or many

·         intelligibility (the force of habit) vs. innovation (the shock of the new)

 

Metaphor vs. simulation

·         direct connections (metaphors) to the real-world are limiting

·         we need new worlds (simulations)

 

Fragmentation vs. synthesis

·         interfaces attempt to correct the dislocation and multiplicity of information/stimulus overload

o       synthesis is a better goal

·         interfaces help us in “trying to think about something that is too big to think”

 

 

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