MCOM 100 – Week 4: What Shapes Media Content?

 

 


 

 

Shoemaker and Reese

 

Sphere of Influence

 

“Patterns of Media Content”

 

Political Bias

·         Partisanship

·         Propaganda

·         Unwitting bias

·         Ideology

 

Behaviors

 

Violent Behavior and the Cultivation Effect (Gerbner)

·         TV content is violent and produces the “mean and scary world syndrome”

·         Mainstreaming

·         Resonance

 

Deviance

·         Newsworthiness standard

 

Sources and Topics

·         “knowns” and the “unknowns”

·         Focus on official sources

 

Geography

·         Domestic

·         International

·         Third World = conflict and crisis, deviance and sensational

 

 

Demographics

·         Overrepresented: professionals; upper middle class and up; Caucasians; men

·         Underrepresented: clerical and service; lower and middle classes; minorities; women

 

Media stereotypes

 

Unity of Content

·         Maintaining normalcy and the status quo

·         Maps power relations

 


 

Anderson - "Disneyland"

 

Disneyland’s link production

 

total merchandising

 

studio promotion

 

“educating” viewers

·         companion to cinema

·         behind the scenes

·         history

 

Implications for Disney feature films and the Disneyland amusement park

 

 

 

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