Shana Gass
Reference Librarian
Liaison to the College of Business & Economics 
and Human Resource Development
 
Course Guides
Guides and tips tailored to specific assignments, for 2008-2009, 2009-2010, and 2010-2011 academic years.
ACCOUNTING
 ACCT 361/362: Tax Research Using Cook Library Databases
Tour of New Interface for CCH Tax Research Network

ACCT 720: Research for the Literature Review: PPT + handout

BUSX 301: Business Cornerstone
APA Citation Guide for Business Resources 
Big 4: Recommended Business Databases 
(search tips and special features for Business Source Complete, Factiva, LexisNexis Academic, and RDS Business Suite--the best databases for finding business articles)
Company & Industry Research
Learning about Investing
Using Company Web Sites - Tutorial from Baruch/CUNY Library
[note: Cook Library does not subscribe to the same business databases as Baruch/CUNY, so you can skip those tutorials, but the Company Web Sites tutorial is very useful for any business researcher!]
Where Does this Article Come From? 
(Scholarly Journals vs. Magazines vs. Trade/Professional Publications vs. Newspapers)
Prof. Case: Target Staffing - Project Presentation
Prof. Delahanty:
> Presentations: Company & Industry Research -  Marketing Research

> In-Class Worksheets

> Big 4: Recommended Business Databases handout

Prof. Thacker:
> Session #1: In-Class Worksheets [company/industry sources]
> Intro to Company & Industry Research [PPT]
> Session 2: Research Stations [situational analysis]
COMPUTER SCIENCE
Selected Reference Books for Background Information
ECONOMICS
ECON 326: Prof. Gitter
> Researching Economic Development 

> Keeping Up with Your Country Using News Feeds, Gadgets, & Email Alerts
JEL Codes for Searching EconLit
ENGL 102
Presentation, Prof. Bergamy-Willinger
ENGL 317: Writing for Business & Industry
Big 4: Recommended Business Databases 
Company Research
Industry Research
Finding a Business Ethics Topic
Library Session Highlights + Presentation, Prof. Bergamy-Willinger
Library Session Highlights, Prof. Mahin
Library Session Presentation, Prof. Heaney
Keeping Track of Your Research (APA-style) + APA Review Slides
Keeping Track of Your Research (MLA-style) 
FINANCE
Keeping Up with the Economic Downturn...and Recovery 
FIN 424: Entrepreneurial Finance
HUMAN RESOURCE DEVELOPMENT
HRD 629: Personnel Selection Research Resources
Human Resources Research [Orientation handout]
KINESIOLOGY
KNES 452: Sports Marketing
> Presentation + Course Gateway
LEGAL STUDIES
LEGL 225: Business Law Resources
Finding Legal Cases in LexisNexis Academic
MANAGEMENT
Company Research
Industry Research
MNGT 375
> Prof. Ross, Summer 2010: Spain
> Top International Business Sources
> PPT

Sample Factiva Search: Home Appliances Industry in China

           

MNGT 381: Researching Human Resources Management & Strategy + PPT
MNGT 481: Resources for Business Strategy & Policy Research 
MNGT 481, Prof. Kiyatkin
> Session #1: Resources for Internal & External Analysis (ComCast) [PPT]
> Higher Achievement Baltimore Research [PPT]
MNGT 481, Prof. Merrill presentation
MNGT 483: Researching Human Resources Management & Strategy+ PPT
MARKETING
Marketing Secondary Data Sources 
MKTG 341: Prof. Stump 
> Presentation
MKTG 361: Nonprofit Marketing Resources
MKTG 441: Prof. Duverger
>  Presentation (Restaurant example)
MKTG 441: Prof. Stump
> Project Resources (Highlights - PDF)
> Research Session Presentation (PPT)
> Smart Searching (Google + Library Databases - PDF)
> What Would Google Do?: Search Techniques for Better Googling...  (PPT)
MKTG 441: Small Business Development Center Project Resources
MKTG 445: Prof. Stump
> Presentation
> Course Gateway
MKTG 780: SBDC Project Resources + Smart Searching + PPT

Search #1

Getting into the 2007 Economic Census: Economy Wide Stats ...and how to download to Excel
American Factfinder > Economic Census > Get Data > 2007 > Economy-Wide Key Statistics

Search #2

Getting into an earlier Census, Quick Report to drill down by state.
NAICS Detail pulldown to find more granular NAICS data.
American Factfinder > Economic Census > Get Data > 2002 (gray tab) > Quick Reports 

Search #3

Going In-Depth: Finding and Filtering a Data Set American Factfinder > Economic Census > Get Data > 2002 (gray tab) > Under: Detailed Statistics: Economic data sets by related survey > choose survey > choose table 

Research Questions? 
Want to Request a Guide?
Please contact Shana Gass: sgass@towson.edu